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Media file information and tools
We encourage you to use media software that allows you to create and edit standard metatags. Metatags are text information fields within a file. For example, music file metatags (ID3v1 and ID3v2) have fields for genre, artist, and year. Each file format has its own specific metatags.
Metatags are used by media players to display information about the file. They also are used by P2P file sharing networks. Some but not all file sharing software and networks use and search on these tags. Furthermore many home users don't enter information into these tags when they create files. So you still should aim for a complete file name.
We also recommend software that enables batch file naming. Such software, for example, allows you to automatically add your company name or other information to a group of files.
Targeted keywords Use keywords that are popular (so your file will be in lots of searches) or that have unexpectedly few results (so your file will be more likely to be downloaded).
Use 'sounds like' with similar artist names, like 'sounds like Madonna.' If you're a new musician, no one will know your name or titles, but many people do look for Madonna files.
Develop a list of likely keywords and then do some research. If you already have a web site, check your logs to see what keywords people use to search at your web site or to find you from web search engines. If you buy keywords, such as at Google, Overture, or FindWhat, run keyword counts on their searches. Use TrustyFiles to check the actual number of P2P results for potential keywords.
How to create a file name
The following example illustrates a strong file name.
| File Name Quality |
File Name |
Comments |
| Bad |
2345229edt.mpg |
No one will find this video! |
| Poor |
Kids at the beach 5 of 12.mpg |
Typical file name at a web site, identifying this video as clip 5 out of a total of 12. Hard to search on unless the searcher knows what he's looking for. |
| Excellent |
Kids at the beach 5 of 12, 30s 240x180, stock video, fun water and sand play in the sun and rain, children, boy, girl, laughing, bathing suit, Todd Barnes, KidPlay, inexpensive pro video licensing, Myrtle Beach SC, kidplaypro.com.mpg |
This file is much easier to find! |
Let's break down the file name to understand what goes into it.
Phrase |
What is it |
Comments |
| |
|
NOTE - Windows file names can hold up to 250 characters, including spaces. |
| , |
Comma as a phrase separator |
Doesn't affect searches, makes file name easier to read. |
| 30s 240x180 |
File data - run time and display size |
P2P networks automatically provide file type and file size. Include other data if important, such as run time, dimensions, resolution, year of production, etc. |
| stock video |
Genre |
Include appropriate file genres and categories. |
| fun water and sand play in the sun and rain |
Brief description |
|
| children, boy, girl, laughing, bathing suit |
Other keywords |
Use synonyms and other keywords not already in the file name that people might search on to find a file like yours |
| Todd Barnes |
Talent |
List key individuals, such as band members, actors, models, etc. that people might be searching on. |
| KidPlay Productions |
You |
Don't forget to list your own business so people can find all of your work on the network.. |
| inexpensive pro video licensing, Myrtle Beach SC |
Business description |
Include basic business info. It likely won't help searchers find your file but may encourage people to contact you or download your file if you're local. |
| kidplaypro.com |
Your web site |
Last but not least, don't forget your calling card so people can get more info and contact you from your home page. DO NOT include 'http://', which contains invalid file name characters. |
Next - Use the Affiliate Customizer Software
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